Welcome to the Largest Indoor Agribusiness Tradeshow in the Region!

The South Dakota Ag Expo is a jointly sponsored tradeshow of the South Dakota Grain and Feed Association and the South Dakota Agri-Business Association. It attracts over 1,300 attendees across the region from all facets of the agribusiness industry.

Jointly sponsored by

SD Agri-Business Association & SD Grain & Feed Association







Travel and Hotels

Travel & Hotels


Welcome Exhibitors!

2018 News

Get ready for the 2018 Ag Expo:

  1. Packets were mailed September 12.  Be watching for them!    Remember, booths are assigned on a first come first served basis this year, since we have a new layout.  The sooner you send it in, the better chance you have to get the space you want.
  2. Make reservations at the Sheraton for Tuesday January 16 and Wednesday January 17, 2018 here.
  3. The social will be moved back into the ballroom area this year, and so we are looking to have a full exhibit hall and hallway. 
  4. There will be one bar in the exhibit hall, and one in the hallway for the trade show party Wednesday afternoon.
  5. No table and chairs will be provided in the 10X6 booths, A-R, as they have in the past.
  6. Winners of the booth decorating contest will receive food and/or beverages to put in their booth for the trade show party later in the day.

Why Exhibit at the SD Ag Expo?

The SD Ag Expo is the largest, indoor agribusiness tradeshow in the region, with over 1,300 attendees! Ag Expo is held each year at the Sioux Falls Convention Center. This facility is a modern facility with a 33,200 square foot exhibit hall with 25' ceilings, and connects to the 243-room Sheraton Hotel. It is conveniently located near I-29 and I-90, less than one mile away from the Joe Foss Field, the state's largest airport.

SD Ag Expo is a great way to gain exposure for your company! Take advantage of this opportunity to connect with hundreds of potential customers in one spot.

Important Facts

The SD Ag Expo attracts over 1,300 attendees each year.

Attendees include dealers of fertilizer, agricultural chemicals, seed and equipment; buyers, sellers, brokers, warehousers, and processors of grains, feeds, seeds and related products.

Exhibitor Checklist

Booth Information

Brochures and contracts will be sent around the beginning of September each year. When they are available, you can access these documents on the quick find above.

Other Important Information


Space Assignments

2018 booth space will be assigned on a first come first served basis--so get your contract in as soon as possible!  A map is available here.

Booth location preferences are to be indicated on the exhibitor contract. The SDABA/SDGFA cannot guarantee that every exhibitor will receive one of their choices, but every effort will be made to accommodate requests.

Space Options




10X10 Booth (available inside and in the hallway)
10X6 Booths (A-R in the hallway only) $300 $625
Roaming Exhibitor $300 $625
Large Equipment Bulk Space (inside only) $3.20/sq ft $3.60/sq ft

Booths A-R (10X6's) have no draping due to fire code restrictions in the area they are located.

Roaming exhibitor options are also available. Roaming exhibitors do not have an exhibitor table but may solicit business at Ag Expo. Companies registered as roaming exhibitors will be listed in the program's exhibitor list. The rules for exhibitors (aside from booth specifications) also apply to all roaming exhibitor registrants - please carefully review this information.


Cancellations received on or before the deadline (indicated on the exhibitor checklist page) will receive 50% refund. There will be no refunds on cancellations received after that.

Booth Furniture/Electricity

Booths do not contain furniture, carpeting, or electricity with the exceptions noted below. All draping is black. No electricity is provided, but can be ordered. A form will be provided for ordering furniture and electricity from the Convention Center.

Exceptions: booths 1-38 are carpeted.


The Sioux Falls Convention Center offers free internet.

Set Up and Tear Down

Large Equipment Move-In is Monday during the time listed in the brochure (generally between 9 AM and 3 PM).

Installation of 10x10 and 10X6 exhibits is Tuesday during the time listed in the brochure (generally between 9:00 AM and 6:00 PM).

All exhibits MUST be in place by Tuesday evening, as the show starts promptly at 8:30 AM Wednesday.

No exhibitor may remove an exhibit, in whole or part, before 1:00 PM on Thursday, and everything must be removed by 5:00 PM. Early removal will result in loss of location priority during the next Ag Expo.

Truck Wash Available

Power washers will be provided free of charge inside the rear entrance doors in the truck wash bays for large equipment on Monday.

Forklift Available

A forklift will be provided free of charge on Monday and Tuesday, for move-in and Thursday for move out.

Booth Shipments

Booths may be shipped to the Convention Center. Please mark that they are for Ag Expo and include your company name and booth number.

Address all shipments of exhibits to:

Sioux Falls Convention Center
Ag Expo - Your Company Name
Booth number
1101 N West Avenue
Sioux Falls, SD 57104

Call event services at the Convention Center with questions:  605/367-7288 or email info@premier-center.com.

Show Hours/General Schedule


9:00 AM - 3:00 PM Large equipment move-in for bulk rows


9:00 AM - 6:00 PM Installation of small booths (10x6 & 10x10)
4:00 - 6:00 PM Exhibitor appreciation reception


8:30 AM - 5:00 PM Exhibit hall open and educational sessions
12:00 PM Luncheon with keynote speaker
5:00 - 7:00 PM Social with food and entertainment


8:30 AM - 1:00 PM Exhibit hall open and educational sessions

12:00 PM - 1:00 PM Lunch Served in the Exhibit Hall

1:00 - 5:00 PM Move out and tear down

Exhibitor Amenities

An exhibitor lounge with coffee and water is available for exhibitors to take a break.

Small meeting rooms are available for meetings between exhibitors and clients/potential clients.

A coat room is available.

Registering Booth Attendees

All booth attendants MUST be registered. Check here for information. Complimentary registrations are not offered for exhibitors.

Rules and Regulations


While security is provided during Ag Expo, it is expressly understood and agreed between the exhibitors and the South Dakota Agri-Business Association and the South Dakota Grain & Feed Association, their officers, directors, and employees, that the aforementioned Associations will not be responsible for any loss of, or damage to, goods or property of exhibitors or exhibitor's employees and each exhibitor upon signing the exhibit contract, expressly releases the parties of the two Associations from and agrees to indemnify them against all claims. Exhibitors are advised to remove any valuables from their booth when leaving their exhibit space for an extended period of time or overnight.

Any damage to the building or property of the Sioux Falls Convention Center, due to carelessness of the exhibitor or the exhibitor's employees shall be paid by the exhibitor.

Character of Exhibits and Restrictions

The Ag Expo Committee reserves the right to reject or prohibit any exhibit which is not suitable and in keeping with the characteristics of Ag Expo (including persons, things, printed matter, souvenirs, catalogs and conduct). The Committee also reserved the right to remove any exhibit, which because of noise or other reasons, becomes objectionable.

Exhibitors shall limit their exhibits to products manufactured or distributed in the regular course of their business. Exhibitors may not permit any representative of a firm not under contract as an exhibitor to solicit business from their assigned space.

Exhibitors are not permitted to bring food or beverage products into the Convention Center without the express written consent of the Convention Center.

Gas and diesel equipment cannot be run during the show. All equipment must have silicone and paint work completed before entering Expo Hall. Spraying these substances inside the hall is not allowed.

Organized Company Functions

Organized company functions, such as sales meetings, socials and hospitality rooms, are not allowed during any Ag Expo scheduled event. Scheduled Ag Expo events will be held as follows: Tuesday, from 4:00 to 6:00 PM; Wednesday, from 8:30 AM to 7:00 PM; and Thursday, from 8:30 AM to 1:00 PM.

What is an Exhibitor?

The SDABA and SDGFA host the Ag Expo as a convenience for companies wishing to solicit business. Every individual or firm that engages in solicitation or recruiting during Ag Expo must register as an exhibitor and pay an exhibitor fee.

Solicitation and recruiting are defined as conducting any of the following activities anywhere on the conference hotel property, lobby, hallways, and meeting rooms or in the exhibit hall:

It is the policy of Ag Expo to treat a company as an exhibitor if they have ever been an exhibitor at a previous Ag Expo. Other companies will be considered exhibitors by the nature of their business, their services and their clientele. The Ag Expo Committee reserves the right to make the final determination as to who qualifies as an exhibitor and will be assessed exhibitor fees.

Food and Beverages

All food and beverage must be ordered through the Sioux Falls Convention Center. No food or beverage will be permitted into the Sioux Falls Convention Center by any exhibitor, show decorators or any other vendors hired by the exhibiting company without prior approval and written authorization of the food and beverage department.

Items such as candy bars and bottled water must be purchased from the food and beverage department. A hard candy dish provided complimentary by an exhibitor at their booth may be exempt, as long as the candy is bite sized, individually wrapped in portions of one ounce or less and manufactured in a licensed commercial facility. Contact the sales office at the Convention Center at 605/367-4167.

Increasing Traffic to Your Booth

Take opportunities to inform your customers and prospects about your products and services. Take advantage of the following tools to help you drive traffic to your booth and maximize your return on investment:

Become a Sponsor

Grab the attention of Ag Expo attendees with a sponsorship. Don't miss out on reaching your target prospects. Sponsors are listed on the program brochure, as well as the website. Platinum sponsors are displayed prominently around the Ag ExpoClick here for the sponsor form.

Participate in the Olympics

The Agronomy and Applicator Olympic Challenge is held on Wednesday, the first day of Ag Expo, as well as for students attending Student Career Day on Thursday. You can participate by offering questions for teams to answer at your booth.   Find the form and information here.

Send three to five questions via email to kathy@sdaba.org or mail to: SDABA, 320 E. Capitol Avenue, Pierre, SD 57501 by the deadline (see the exhibitor checklist page).

All questions must be multiple choice, with answers provided. Agronomy Olympics questions need to be agronomic in nature and may be product specific; Applicator Olympics questions need to be application related and may be product specific.

Plant samples, seed samples and pictures are encouraged, but multiple choice answers must also be provided.

Participate in the booth decorating contest

Decorate your booth to match the Ag Expo theme in order to win! Booths will be judged the Wednesday of Ag Expo beginning at 8:30 AM. The winners will be announced during the SDABA Annual Meeting that same morning.  Find the information here.

Judging criteria includes booths that are most creative, best represent the theme, and the most interactive.


Make the Most out of Beverage Tickets

The social is held Wednesday evening, and provides an excellent opportunity for exhibitors to mingle with clients in a relaxed setting. The social lasts a couple hours and includes food, beverages and entertainment. Beverage tickets are available to purchase ahead of time, and during the social, to hand out to clients. Include a beverage ticket with your business card!  A form for ordering can be found here.

There will also be a bar area accepting beverage tickets inside exhibit hall, offering adult beverages in the afternoon. This means potential clients won't be leaving the showroom!